Social media marketing is all the rage. Everyone’s talking about it. They’re talking about it on twitter. They’re writing about it on blogs.

Everyday, clients and friends are asking me how they can leverage social media platforms to engage customers or prospects in valuable conversations that might lead to a sale.

Here’s the paradox:

Everyone’s talking on social media platforms, but they’ve got nothing to talk about.

You need content – valuable content to spark a dialog or develop a relationship in any online community. The content must be high quality, it must be relevant to your target market and it must be frequently distributed in order to add value to your social media contacts.

What do you think? What are you talking about on platforms like Twitter, or your groups on LinkedIn?