Comments on: Zappos v. Whole Foods on Twitter: Who’s More Effective? http://blog.tippingpointlabs.com/2009/03/zappos-v-whole-foods-on-twitter-whos-more-effective/ Each podcast takes a unique and interesting journey into the world wide web. Exploring various aspects of what makes people successful on the internet. Content is the key to success. Wed, 10 Mar 2010 21:38:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: PatchtheBun http://blog.tippingpointlabs.com/2009/03/zappos-v-whole-foods-on-twitter-whos-more-effective/comment-page-1/#comment-211 PatchtheBun Mon, 04 May 2009 23:35:07 +0000 http://blog.tippingpointlabs.com/?p=2309#comment-211 Trader Joes does not have a company-run twitter feed. It is maintained by a customer who likes the products. Trader Joes does not have a company-run twitter feed. It is maintained by a customer who likes the products.

]]> By: Greg Beazley http://blog.tippingpointlabs.com/2009/03/zappos-v-whole-foods-on-twitter-whos-more-effective/comment-page-1/#comment-100 Greg Beazley Sun, 05 Apr 2009 11:30:50 +0000 http://blog.tippingpointlabs.com/?p=2309#comment-100 I totally agree with the Prosumer approach. It makes much more sense and after seeing your example on Zappos, I have now realised how powerful Twitter can actually be for companies. Thanks for posting! I totally agree with the Prosumer approach. It makes much more sense and after seeing your example on Zappos, I have now realised how powerful Twitter can actually be for companies.
Thanks for posting!

]]> By: dirkmshaw http://blog.tippingpointlabs.com/2009/03/zappos-v-whole-foods-on-twitter-whos-more-effective/comment-page-1/#comment-61 dirkmshaw Wed, 25 Mar 2009 16:06:18 +0000 http://blog.tippingpointlabs.com/?p=2309#comment-61 Hi There, I totally agree with you on getting employees engaged and creating a prosumer model, especially in large organizations . Right now we are a hybrid of Prosumer and Branded. We are leading with branded experience (@vignettecorp) to begin engaging in dialog with customers and the market. In the meantime we are getting employees on board. widget here: http://bit.ly/hGAUg The challenge has not been getting employees on board, it has been keeping them engaged They start off with a bang and then fizzle. What have you seen as some successful ways to keep people engaged. Dirk. Hi There,

I totally agree with you on getting employees engaged and creating a prosumer model, especially in large organizations . Right now we are a hybrid of Prosumer and Branded. We are leading with branded experience (@vignettecorp) to begin engaging in dialog with customers and the market. In the meantime we are getting employees on board. widget here: http://bit.ly/hGAUg

The challenge has not been getting employees on board, it has been keeping them engaged They start off with a bang and then fizzle. What have you seen as some successful ways to keep people engaged.

Dirk.

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