Comments on: Twitter and the ‘What Now Factor’ http://blog.tippingpointlabs.com/2009/04/twitter-and-the-%e2%80%98what-now-factor%e2%80%99/ Each podcast takes a unique and interesting journey into the world wide web. Exploring various aspects of what makes people successful on the internet. Content is the key to success. Sat, 13 Mar 2010 13:32:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Finding Value at Omegle.com? | Tippingpoint Labs http://blog.tippingpointlabs.com/2009/04/twitter-and-the-%e2%80%98what-now-factor%e2%80%99/comment-page-1/#comment-229 Finding Value at Omegle.com? | Tippingpoint Labs Mon, 11 May 2009 15:17:48 +0000 http://blog.tippingpointlabs.com/?p=2411#comment-229 [...] initial charm will, rather ironically, lead to its stagnation as many users hit a What Now moment earlier than for most other social media. Answering that question and making some necessary [...] [...] initial charm will, rather ironically, lead to its stagnation as many users hit a What Now moment earlier than for most other social media. Answering that question and making some necessary [...]

]]> By: Justin.tv New Media Life Cycle Analysis | Tippingpoint Labs http://blog.tippingpointlabs.com/2009/04/twitter-and-the-%e2%80%98what-now-factor%e2%80%99/comment-page-1/#comment-225 Justin.tv New Media Life Cycle Analysis | Tippingpoint Labs Fri, 08 May 2009 12:50:34 +0000 http://blog.tippingpointlabs.com/?p=2411#comment-225 [...] moment, a need to stop what you are doing to see life from someone else’s point of view. No What Now? moment. A user will be more likely to engage with the content if the subject matter is engaging and [...] [...] moment, a need to stop what you are doing to see life from someone else’s point of view. No What Now? moment. A user will be more likely to engage with the content if the subject matter is engaging and [...]

]]> By: Consort Partners » The Millionth Follower — What’s better? Quantity or Quality? http://blog.tippingpointlabs.com/2009/04/twitter-and-the-%e2%80%98what-now-factor%e2%80%99/comment-page-1/#comment-180 Consort Partners » The Millionth Follower — What’s better? Quantity or Quality? Wed, 22 Apr 2009 17:31:06 +0000 http://blog.tippingpointlabs.com/?p=2411#comment-180 [...] The Millionth Follower — What’s better? Quantity or Quality? April 22nd, 2009 | Category: News and Reviews via blog.tippingpointlabs.com [...] [...] The Millionth Follower — What’s better? Quantity or Quality? April 22nd, 2009 | Category: News and Reviews via blog.tippingpointlabs.com [...]

]]> By: Andrew Davis http://blog.tippingpointlabs.com/2009/04/twitter-and-the-%e2%80%98what-now-factor%e2%80%99/comment-page-1/#comment-179 Andrew Davis Mon, 20 Apr 2009 15:10:00 +0000 http://blog.tippingpointlabs.com/?p=2411#comment-179 Arjun, Thanks for coming back and continually commenting. You've got good chops in the digital space and it's nice to hear your perspective regularly. When you say the future for Twitter is in 'Search.' What exactly do you mean? I've heard this a lot and I want to hear some use-case scenarios. Can you help me out? Thanks again, Drew Arjun,
Thanks for coming back and continually commenting. You’ve got good chops in the digital space and it’s nice to hear your perspective regularly.
When you say the future for Twitter is in ‘Search.’ What exactly do you mean? I’ve heard this a lot and I want to hear some use-case scenarios.
Can you help me out?
Thanks again,
Drew

]]> By: Arjun Basu http://blog.tippingpointlabs.com/2009/04/twitter-and-the-%e2%80%98what-now-factor%e2%80%99/comment-page-1/#comment-178 Arjun Basu Mon, 20 Apr 2009 15:03:06 +0000 http://blog.tippingpointlabs.com/?p=2411#comment-178 My FB "what now" moment happened the moment I got on Twitter. I'm still there - if only to keep in touch with the people who haven't migrated to Twitter yet. Twitter is and will evolve. I think its future is in search. And, yes, in celebrity - even Ashton Kutcher said as much. With Twitter, he doesn't need that army of PR types. He can refute claims made in tabloids (for example), and "talk" to the people directly. And the future is in news as well. Those are three threads to build on. But Oprah surely is a tipping point. She has sent many early adopters on Twitter running for the exits. I think that's stupid. I mean, just because she promotes reading doesn't mean people stopped reading, right? My FB “what now” moment happened the moment I got on Twitter. I’m still there – if only to keep in touch with the people who haven’t migrated to Twitter yet. Twitter is and will evolve. I think its future is in search. And, yes, in celebrity – even Ashton Kutcher said as much. With Twitter, he doesn’t need that army of PR types. He can refute claims made in tabloids (for example), and “talk” to the people directly. And the future is in news as well. Those are three threads to build on. But Oprah surely is a tipping point. She has sent many early adopters on Twitter running for the exits. I think that’s stupid. I mean, just because she promotes reading doesn’t mean people stopped reading, right?

]]> By: Andrew Davis http://blog.tippingpointlabs.com/2009/04/twitter-and-the-%e2%80%98what-now-factor%e2%80%99/comment-page-1/#comment-177 Andrew Davis Mon, 20 Apr 2009 14:53:56 +0000 http://blog.tippingpointlabs.com/?p=2411#comment-177 J.J. Thanks so much for your comment. So glad you found my musings! Your insight is always so smart and well-thought out. I think the fact that Celebrities are making the best use of Twitter actually high-lights exactly what you're talking about. For years People Magazine, US, National Enquirer... have all made a big business out of keeping up with exactly what celebrities are doing and thinking all day long. I think Twitter may start scooping the paparazzi in a big way. That's who we really want to keep track of - the stars. That's not just super stars, but even stars of an industry or local celebs. Anyway, thanks again for your post. Have a great day! J.J.
Thanks so much for your comment. So glad you found my musings!
Your insight is always so smart and well-thought out. I think the fact that Celebrities are making the best use of Twitter actually high-lights exactly what you’re talking about. For years People Magazine, US, National Enquirer… have all made a big business out of keeping up with exactly what celebrities are doing and thinking all day long. I think Twitter may start scooping the paparazzi in a big way. That’s who we really want to keep track of – the stars. That’s not just super stars, but even stars of an industry or local celebs.
Anyway, thanks again for your post.
Have a great day!

]]> By: J.J. http://blog.tippingpointlabs.com/2009/04/twitter-and-the-%e2%80%98what-now-factor%e2%80%99/comment-page-1/#comment-176 J.J. Mon, 20 Apr 2009 14:44:19 +0000 http://blog.tippingpointlabs.com/?p=2411#comment-176 Good post. My own Facebook "What Now" moment is coming fast, hurried along by a swarm of status updates about smiling babies, lame attempts at zen humor, and way too many "Which xxx are you" quiz results. When I saw the headline, I thought the "What Now?" factor would apply to Twitter's followed, not the followers. Headlines used to be daily; people used to be out of touch regularly; brands used to have slow, quiet relationships with their fans (and enemies). Twitter is perhaps the most current version of services and a mindset that demand constant communication. The pressure is on to be always changing, always interesting, and always worth reading. From what I've seen, there aren't too many out there who have mastered the challenge. I know I find myself holding back because my "what now" just simply isn't worth other people's time most of the time. Good post. My own Facebook “What Now” moment is coming fast, hurried along by a swarm of status updates about smiling babies, lame attempts at zen humor, and way too many “Which xxx are you” quiz results.

When I saw the headline, I thought the “What Now?” factor would apply to Twitter’s followed, not the followers. Headlines used to be daily; people used to be out of touch regularly; brands used to have slow, quiet relationships with their fans (and enemies).

Twitter is perhaps the most current version of services and a mindset that demand constant communication. The pressure is on to be always changing, always interesting, and always worth reading. From what I’ve seen, there aren’t too many out there who have mastered the challenge. I know I find myself holding back because my “what now” just simply isn’t worth other people’s time most of the time.

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