Comments on: Your Website Is Not the Center of the Universe http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/ Each podcast takes a unique and interesting journey into the world wide web. Exploring various aspects of what makes people successful on the internet. Content is the key to success. Sat, 13 Mar 2010 13:32:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: id tags » Social Media and SEO http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-1146 id tags » Social Media and SEO Mon, 15 Feb 2010 13:13:35 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-1146 [...] Search is the center of the Internet universe. It is where research begins, where questions get answered, where resources get discovered, and where purchasing decisions are borne. If you’re invisible in search, you’re invisible to prospects. [...] [...] Search is the center of the Internet universe. It is where research begins, where questions get answered, where resources get discovered, and where purchasing decisions are borne. If you’re invisible in search, you’re invisible to prospects. [...]

]]> By: Should I Have a Blog | id tags http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-1076 Should I Have a Blog | id tags Tue, 12 Jan 2010 15:06:39 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-1076 [...] Ptolemy was wrong. So was Galileo. The universe does not revolve around the Earth — nor the Sun — but rather search engines. This is where research begins, where buying decisions begin, where outreach begins. In fact, Google is many a person’s home page. As a result, you’re also wrong when you think that the Web revolves around your Web site. No one cares about it, until that very point at which they are ready to make a purchasing decision. In the meantime, how will your Web site stay relevant and current in search results? In many ways better than SEO (search engine optimization), consistent blogging about hot topics relevant to your industry, loaded (naturally!) with keyword-rich content, will keep your company, product or service among the search term winners for the searches you covet. Google et. al. “heart” updated, fresh content, and you will find it difficult to keep your Web site’s content fresh and current. But it will come naturally on your blog. [...] [...] Ptolemy was wrong. So was Galileo. The universe does not revolve around the Earth — nor the Sun — but rather search engines. This is where research begins, where buying decisions begin, where outreach begins. In fact, Google is many a person’s home page. As a result, you’re also wrong when you think that the Web revolves around your Web site. No one cares about it, until that very point at which they are ready to make a purchasing decision. In the meantime, how will your Web site stay relevant and current in search results? In many ways better than SEO (search engine optimization), consistent blogging about hot topics relevant to your industry, loaded (naturally!) with keyword-rich content, will keep your company, product or service among the search term winners for the searches you covet. Google et. al. “heart” updated, fresh content, and you will find it difficult to keep your Web site’s content fresh and current. But it will come naturally on your blog. [...]

]]> By: Should I Have a Blog? | id tags http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-1075 Should I Have a Blog? | id tags Tue, 12 Jan 2010 15:02:16 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-1075 [...] Ptolemy was wrong. So was Galileo. The universe does not revolve around the Earth — nor the Sun — but rather search engines. This is where research begins, where buying decisions begin, where outreach begins. In fact, Google is many a person’s home page. As a result, you’re also wrong when you think that the Web revolves around your Web site. No one cares about it, until that very point at which they are ready to make a purchasing decision. In the meantime, how will your Web site stay relevant and current in search results? In many ways better than SEO (search engine optimization), consistent blogging about hot topics relevant to your industry, loaded (naturally!) with keyword-rich content, will keep your company, product or service among the search term winners for the searches you covet. Google et. al. “heart” updated, fresh content, and you will find it difficult to keep your Web site’s content fresh and current. But it will come naturally on your blog. [...] [...] Ptolemy was wrong. So was Galileo. The universe does not revolve around the Earth — nor the Sun — but rather search engines. This is where research begins, where buying decisions begin, where outreach begins. In fact, Google is many a person’s home page. As a result, you’re also wrong when you think that the Web revolves around your Web site. No one cares about it, until that very point at which they are ready to make a purchasing decision. In the meantime, how will your Web site stay relevant and current in search results? In many ways better than SEO (search engine optimization), consistent blogging about hot topics relevant to your industry, loaded (naturally!) with keyword-rich content, will keep your company, product or service among the search term winners for the searches you covet. Google et. al. “heart” updated, fresh content, and you will find it difficult to keep your Web site’s content fresh and current. But it will come naturally on your blog. [...]

]]> By: 3 New PR Rules (a.k.a. Social Media Rules) « 36 Branding http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-571 3 New PR Rules (a.k.a. Social Media Rules) « 36 Branding Sun, 09 Aug 2009 17:58:15 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-571 [...] the trippy thing about web communications.  Everyone is a user and a content generator.    (I read an interesting post on this a while ago that compares a website-centric mindset to ptolemy.  It makes some great [...] [...] the trippy thing about web communications.  Everyone is a user and a content generator.    (I read an interesting post on this a while ago that compares a website-centric mindset to ptolemy.  It makes some great [...]

]]> By: John Robinson http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-428 John Robinson Mon, 06 Jul 2009 15:11:00 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-428 There are definitely some bugs in the system that we're steadily working out. I'm happy to hear you like where we're going. I believe we can bring value to people by making content distribution simple and easy for everyone. We're close to getting our Iphone and Adobe Air applications live so I will keep you posted as we get closer to putting all the pieces together. If you have any suggestions for how we can improve the platform I'd love to hear them. Thanks again, John There are definitely some bugs in the system that we’re steadily working out. I’m happy to hear you like where we’re going. I believe we can bring value to people by making content distribution simple and easy for everyone.

We’re close to getting our Iphone and Adobe Air applications live so I will keep you posted as we get closer to putting all the pieces together.

If you have any suggestions for how we can improve the platform I’d love to hear them.

Thanks again,
John

]]> By: Andrew Davis http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-422 Andrew Davis Thu, 02 Jul 2009 16:46:01 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-422 John, My pleasure. It's part of my job. I like where your going with YourMagz. It's intriguing. I know it's in Beta and your working on it - had a bunch of beta bugs appear through the process as I set up my mag. I think the big difference between content syndication and broad distribution of content is that syndicating content implies a formal relationship between you and the content syndicator (i.e. content syndicated to a channel partner.) Where as broad content distribution implies putting your content where the audience already is. Does that make sense? I'll need to really see yourmagz in action before I really understand the three-screen/multiple channel approach your pursuing - it's not immediately apparent to me. Anyway, thanks again for participating and keep me in the loop for yourmagz. Thanks, Drew John,
My pleasure. It’s part of my job. I like where your going with YourMagz. It’s intriguing. I know it’s in Beta and your working on it – had a bunch of beta bugs appear through the process as I set up my mag.
I think the big difference between content syndication and broad distribution of content is that syndicating content implies a formal relationship between you and the content syndicator (i.e. content syndicated to a channel partner.) Where as broad content distribution implies putting your content where the audience already is. Does that make sense?

I’ll need to really see yourmagz in action before I really understand the three-screen/multiple channel approach your pursuing – it’s not immediately apparent to me.

Anyway, thanks again for participating and keep me in the loop for yourmagz.
Thanks,
Drew

]]> By: John Robinson http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-421 John Robinson Thu, 02 Jul 2009 14:08:59 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-421 Andrew, Thanks for taking the time to look at Yourmagz. We're in the process of re-designing the entire platform to make the concept of distributed content simple and easy for everyone. We have developed applications for the major social, mobile and desktop platforms which allow our users to engage their readers on the platforms where they already spend time. We're working towards synchronizing the conversation around content across multiple platforms. So that readers could participate in the same conversation we're having here regardless of whether they're reading from their Blackberry/iPhone or Facebook. I agree that companies need to participate where their content is distributed but do you think there is value in bringing those different conversations together? We're trying to go beyond simply syndicating the content, we're looking to allow our users to engage their readers across multiple platforms in one consistent format. Thanks for the conversation, John Andrew,

Thanks for taking the time to look at Yourmagz. We’re in the process of re-designing the entire platform to make the concept of distributed content simple and easy for everyone.

We have developed applications for the major social, mobile and desktop platforms which allow our users to engage their readers on the platforms where they already spend time.

We’re working towards synchronizing the conversation around content across multiple platforms. So that readers could participate in the same conversation we’re having here regardless of whether they’re reading from their Blackberry/iPhone or Facebook.

I agree that companies need to participate where their content is distributed but do you think there is value in bringing those different conversations together?

We’re trying to go beyond simply syndicating the content, we’re looking to allow our users to engage their readers across multiple platforms in one consistent format.

Thanks for the conversation,
John

]]> By: Andrew Davis http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-419 Andrew Davis Thu, 02 Jul 2009 12:35:23 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-419 John, Glad you like the analogy too! I think all the services for effective distribution of your content already exist. Companies have to actually participate where they are distributing their content - otherwise they are not adding any value, so I don't think just offering an RSS feed for content inclusion really helps. I'm checking out YourMagz beta right now. I'm not sure how it works or what the premise is, but I think it's much more than content syndication and delivery - it's really about a distributed content model - put your videos on YouTube or Viddler or Vimeo, put your documents on Scribd or DocStoc... etc. What do you think, John? Thanks for contributing! John,
Glad you like the analogy too! I think all the services for effective distribution of your content already exist. Companies have to actually participate where they are distributing their content – otherwise they are not adding any value, so I don’t think just offering an RSS feed for content inclusion really helps.

I’m checking out YourMagz beta right now. I’m not sure how it works or what the premise is, but I think it’s much more than content syndication and delivery – it’s really about a distributed content model – put your videos on YouTube or Viddler or Vimeo, put your documents on Scribd or DocStoc… etc.

What do you think, John?

Thanks for contributing!

]]> By: Andrew Davis http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-418 Andrew Davis Thu, 02 Jul 2009 12:31:44 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-418 Amelia, So glad you like the analogy. We've been working on the right one for a while. So, do you call it Article Marketing? We've been using custom content or content marketing. What do you think of those? - Andrew Amelia,
So glad you like the analogy. We’ve been working on the right one for a while.
So, do you call it Article Marketing? We’ve been using custom content or content marketing. What do you think of those?
- Andrew

]]> By: Twitted by yourmagz http://blog.tippingpointlabs.com/2009/06/your-website-is-not-the-center-of-the-universe/comment-page-1/#comment-415 Twitted by yourmagz Wed, 01 Jul 2009 20:20:34 +0000 http://blog.tippingpointlabs.com/?p=3828#comment-415 [...] This post was Twitted by yourmagz [...] [...] This post was Twitted by yourmagz [...]

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