Muchas gracias por su comentario aqui.

Having worked in English and Spanish language media it’s nice to get a little more insight into how quality content is being consumed by the vibrant Latino audience.

I’m adding latinitmarketing to my RSS to learn more about this unique demographic and to expand mi vocabulario español.

Brad

Thanks so much!

One of the things that we did last week was we sponsored Mauricio Pastrana, leader of Tequila Valley, http://tequilavalley.com, Mexico’s Web 2.0 community that organizes impromptu un-meetings of web developers, designers, graphic designers and writers, at the meeting of the Austin Social Media Club.

In Mauricioo’s presentation he talked about how Spanish-speaking Internet users are the THIRD LARGEST market segment on the web, at 131 millin, after English speakers at 400 million and Chinese speakers at 300 million.

However, there’s a dearth of content in Spanish, either from U.S. based social media writers, as well as native Spanish speakers.

Scott Allen who wrote the book “The Virtual Handshake” was at the meeting and was so inspired he dusted off his high-school Spanish and started Tweeting in Spanish. He’s going to launch a blog so on.

I’m trying to find a way to get more content in Spanish for people that are hungry about Web 2.0. Bernie, if you could translate your book into Spanish that would be great.

We should talk.

I look forward to reading your article.

Both Andrew and I produce podcasts on these topics. I suggest you check them out here at TPL and on my blog.

Cheers,
Bernie

P.S. We’re big fans of TPL! :)

I believe Google has an instantaneous translator as well.

Thanks for the feedback and I’ve already got you guys in my RSS feeder, great stuff!

Thanks for letting us know you finished the book! It’s a great read a perfect primer for many new social media and content marketing personnel!

Send us a link to your posts! Even though they’re in spanish we’d love to check it out! Brad (in our office) used to edit a Spanish magazine!

Thanks again,
Drew

BTW, my book is now available on Amazon:
http://www.amazon.com/exec/obidos/ASIN/1604942886

Cheers,
Bernie

Thanks so much for contributing to our blog again. You always add tremendous value when you comment on a post. It’s much appreciated.

I have never heard of Indium Corp it sounds as though they really understand the power of valuable content.

Are they a client of yours? Also, can you post some links to some of their most valuable content? Or a couple of their blogs that you find particularly well put together?

Thanks again for participating!

Those companies who are successful with a corporate blogging strategy have an understanding of your points. It’s not about “me” as the blogger. It’s about “you” my reader. I must provide interesting content to my reader. Most of my blog posts will yield little or no comments.

Therefore, the typical business thinks there is no return when there is little interaction.

The title of your blog post says it all. It’s all about the “connection.” We live in a world of long tail marketing. If Soutwest Airlines connects with more flyers, they get ROI in their competitive industry.

If you’re in a niche B2B industry like Indium Corp., who has 10 blogs staffed by 15 engineers, you connect with a niche market through great content. Most people haven’t heard of Indium Corp., compared to Southwest Airlines. Indium sells to engineers in the electronic assembly industry, most of whom know Indium at least in part due to their great blog content.

It comes down to a mindset. Companies whose mindset is to connect with their target through transparent, compelling content enjoy successful blogging strategies.

Good post!
Bernie