Comments on: Social Media Experts Don’t Understand Social Media

By: mdfisher

mdfisher — Sat, 06 Feb 2010 15:34:45 +0000

Social media is absolutly the content generation engine of today. Encouraging content generation is the ultimate in customer engagement, but generating and creating content for the sake of the socialization is only part of customer engagement. The reality is that while broadcast media/advertising is slow and costly it does create a connection for the consumer to the brand. The realy trick is creating vehicles that generate social content that links the social and emotional connect a brand generates through its broadcast media strategies. Then its all about measurement….analytics is the critical link for all channel coordination.

By: Andrew Davis

Andrew Davis — Wed, 19 Aug 2009 18:14:05 +0000

Wow, Dave!
That’s the most love-filled comment we’ve ever received! Brett’s a talented guy and this article has been widely read. You’re a part of our success.

Did we ever tell you we love you back?

We also are big fans of David Meerman Scott. So glad you’re reading his stuff too!

Thanks again for the love!
- drew

By: Dave Morse

Dave Morse — Wed, 19 Aug 2009 17:56:58 +0000

Have I told you lately that I love you? :) I’ve been spreading this article ’round and ’round. Very much agree with the perspective here. (Discovered you through David Meerman Scott, my hero)

By: Andrew Davis

Andrew Davis — Mon, 17 Aug 2009 11:29:38 +0000

Nigel,
Thanks so much for the wonderful comment! Appreciate you commenting and engaging in the discussion. I am originally from South Africa, so it’s nice to see people from around the world hearing our message!
Have a great day!
- Andrew

By: Nigel Pollock

Nigel Pollock — Sat, 15 Aug 2009 12:48:59 +0000

Great article and fantastic discussion. I find it staggering how many organisations haven’t yet put 2 and 2 together to realise the immense potential of micro targetted technology fed marketing initiatives. What better way to create true intimacy with customers and establish yourself as a go to person for valuable content, knowledge and leadership. This is a treuly exciting field with a beautifully unpredictable future.

Thanks to all for the discussion. BTW I found this blog via the blog mentioned above from Dave at Tandem Voice Booth. Great to have like minds feeding like minds.

By: Kivi’s Nonprofit Communications Blog » Blog Archive » Nonprofit Blog Carnival, Other Cool Links for You, and a Question

Thu, 13 Aug 2009 17:53:31 +0000

[...] Social Media Experts Don’t Understand Social Media (TippingPoint Labs) [...]

By: links for 2009-08-10 at Marketing Blog

links for 2009-08-10 at Marketing Blog — Wed, 12 Aug 2009 21:16:57 +0000

[...] Social Media — Content Before Engagement | Working with Agencies It seems like every time I meet with an agency, they bring along their social media experts. I’m not exactly sure what makes someone a social media expert. Perhaps it is someone who knows how to amass a lot of Facebook friends or how to put a lot of torque into their Twitter wrench. (tags: brand socialmedia social-media-expert) [...]

By: Brett Virmalo

Brett Virmalo — Thu, 23 Jul 2009 13:10:47 +0000

Dave, a lot of marketers, including the team here at Tippingpoint, went though a similar discovery process. Those of us who have thought about our work critically instead of just believing own own hype have realized that our greatest successes are all about content. We’ve been content creators for as long as we can remember whether we realized it or not at the time.

Regardless of where you look – traditional advertisers, SEO experts (what is SEO other than a strategic analysis of your content?), social networking, PR, or interactive – honest, high-quality, relevant content is an integral part of big marketing wins.

By: Kelly

Kelly — Thu, 23 Jul 2009 12:42:23 +0000

Great advice: know what you want to say before you invite people to hear you talk. Learn what you do best before you get on stage to do it!

Thanks so much, this is great stuff for the non-profit world, too. :-) Good tools for crystalizing our team’s vision and pulling volunteers closer.

Kelly
http://www.BlackRiverActionTeam.org

By: Dave

Dave — Thu, 23 Jul 2009 07:04:40 +0000

Wow! We’ve been holding meetings this week to help define our business as we move ahead, so we asked the question “what is it we do”? We finally got to the point earlier this afternoon that ‘we make content’ Its what we do and we do it well and when it comes to New Media we’ve been doing it for a long time (first podcasts Aug ‘04, First VidCasts May’05)
Now having read this blog post you have clearly defined our direction and helped us focus on our core strengths which is; we make stuff and we love making that stuff!
I’ve linked to your post from our blog… http://blog.tandemvoicebooth.com/
catch you soon Dave d