Comments on: Vimeo Preparing for Monetization http://blog.tippingpointlabs.com/2009/08/vimeo-preparing-for-monetization/ Each podcast takes a unique and interesting journey into the world wide web. Exploring various aspects of what makes people successful on the internet. Content is the key to success. Mon, 15 Mar 2010 22:10:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brad Schwarzenbach http://blog.tippingpointlabs.com/2009/08/vimeo-preparing-for-monetization/comment-page-1/#comment-554 Brad Schwarzenbach Thu, 06 Aug 2009 19:38:47 +0000 http://blog.tippingpointlabs.com/?p=4903#comment-554 Jose, I agree. The videos on Vimeo are really really great and I find the discussion that follows not only encouraging, but insightful. Thanks for adding to the discussion. Brad Jose,

I agree. The videos on Vimeo are really really great and I find the discussion that follows not only encouraging, but insightful.

Thanks for adding to the discussion.

Brad

]]> By: Aravind Jose T. http://blog.tippingpointlabs.com/2009/08/vimeo-preparing-for-monetization/comment-page-1/#comment-549 Aravind Jose T. Thu, 06 Aug 2009 04:28:53 +0000 http://blog.tippingpointlabs.com/?p=4903#comment-549 Very true review. Vimeo is a place where I go at times to breathe some fresh air. The ambiance at Vimeo is as beautiful as a scenic spot. I'm about to start a website that'll include lot of videos. And thus, I've decided to go for Vimeo Plus (YT has got that bad-bad image). Vimeo is all about quality. But, the videos I'm gonna put up their won't be creative video art, but promotional content. But, since I myself love Vimeo to death and value it's community, I'm gonna select "don't show on Vimeo" options for all my videos. Very true review. Vimeo is a place where I go at times to breathe some fresh air. The ambiance at Vimeo is as beautiful as a scenic spot.

I’m about to start a website that’ll include lot of videos. And thus, I’ve decided to go for Vimeo Plus (YT has got that bad-bad image).

Vimeo is all about quality. But, the videos I’m gonna put up their won’t be creative video art, but promotional content. But, since I myself love Vimeo to death and value it’s community, I’m gonna select “don’t show on Vimeo” options for all my videos.

]]> By: Brad Schwarzenbach http://blog.tippingpointlabs.com/2009/08/vimeo-preparing-for-monetization/comment-page-1/#comment-546 Brad Schwarzenbach Tue, 04 Aug 2009 19:39:33 +0000 http://blog.tippingpointlabs.com/?p=4903#comment-546 In the case outlined above, HP didn't enter into a marketing agreement with Vimeo as they were not distributing the content, nor was it created as a marketing piece. The Honda Insight takeover was a carefully engineered piece sponsored by Honda on Vimeo that integrated with their homepage. Vimeo is obviously not for posting your TV spots and hoping they gets a ton of hits. That's, as you point out, outside Vimeo's community guidelines. As a channel for content marketing, innovative video producers should engage Vimeo and follow the successful Insight campaign, being sure to do so in a transparent way. In fact, the way it was presented, the whole homepage takeover felt less like a Honda ad and more a showcase for the creative team behind it: Wieden + Kennedy Amsterdam; complete with a making of video. The innovative presentation of the engaging video content demonstrated a real desire to find just the right channel to present the work. The enthusiastic response from the user community was evidence of success. It says a lot about Vimeo's desire to grow a quality channel that they are so selective about how to integrate advertising into the channel. And when they did, it was in a transparent way. As for iPhone's lack of compatibility with Flash, I think that Vimeo's growth as a channel is most dependent on the best possible presentation of their content. Mobile distribution doesn't seem to be a focus for Vimeo. I think mobile technology has a way to go before Vimeo's content can be properly consumed on that platform. In the case outlined above, HP didn’t enter into a marketing agreement with Vimeo as they were not distributing the content, nor was it created as a marketing piece.

The Honda Insight takeover was a carefully engineered piece sponsored by Honda on Vimeo that integrated with their homepage.

Vimeo is obviously not for posting your TV spots and hoping they gets a ton of hits. That’s, as you point out, outside Vimeo’s community guidelines. As a channel for content marketing, innovative video producers should engage Vimeo and follow the successful Insight campaign, being sure to do so in a transparent way. In fact, the way it was presented, the whole homepage takeover felt less like a Honda ad and more a showcase for the creative team behind it: Wieden + Kennedy Amsterdam; complete with a making of video.

The innovative presentation of the engaging video content demonstrated a real desire to find just the right channel to present the work. The enthusiastic response from the user community was evidence of success.

It says a lot about Vimeo’s desire to grow a quality channel that they are so selective about how to integrate advertising into the channel. And when they did, it was in a transparent way.

As for iPhone’s lack of compatibility with Flash, I think that Vimeo’s growth as a channel is most dependent on the best possible presentation of their content. Mobile distribution doesn’t seem to be a focus for Vimeo. I think mobile technology has a way to go before Vimeo’s content can be properly consumed on that platform.

]]> By: Brett Virmalo http://blog.tippingpointlabs.com/2009/08/vimeo-preparing-for-monetization/comment-page-1/#comment-543 Brett Virmalo Tue, 04 Aug 2009 12:36:54 +0000 http://blog.tippingpointlabs.com/?p=4903#comment-543 Nice summary, Brad. Part of Vimeo's user agreement includes a "no commerical use" clause: http://vimeo.com/guidelines (number 2) Should companies be concerned about posting their content marketing videos on Vimeo? Have companies like HP and Honda entered into some special agreement that allows them to post commercial content? Finally, will Vimeo's reliance on Flash and subsequent inability to render on the iPhone hinder its growth? Nice summary, Brad.

Part of Vimeo’s user agreement includes a “no commerical use” clause: http://vimeo.com/guidelines (number 2)

Should companies be concerned about posting their content marketing videos on Vimeo? Have companies like HP and Honda entered into some special agreement that allows them to post commercial content?

Finally, will Vimeo’s reliance on Flash and subsequent inability to render on the iPhone hinder its growth?

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