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	<title>Comments on: 3 Steps to Feeding the Beast</title>
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		<title>By: Brad Schwarzenbach</title>
		<link>http://blog.tippingpointlabs.com/2009/09/3-steps-to-feeding-the-beast/comment-page-1/#comment-724</link>
		<dc:creator>Brad Schwarzenbach</dc:creator>
		<pubDate>Wed, 16 Sep 2009 19:31:02 +0000</pubDate>
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		<description>Kim,

Nice to see you commenting here and for the compliment.

There are, indeed, no magic bullets to success in web business. Open, honest communication is the way to go.

Thanks again!

Brad</description>
		<content:encoded><![CDATA[<p>Kim,</p>
<p>Nice to see you commenting here and for the compliment.</p>
<p>There are, indeed, no magic bullets to success in web business. Open, honest communication is the way to go.</p>
<p>Thanks again!</p>
<p>Brad</p>
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		<title>By: Brad Schwarzenbach</title>
		<link>http://blog.tippingpointlabs.com/2009/09/3-steps-to-feeding-the-beast/comment-page-1/#comment-723</link>
		<dc:creator>Brad Schwarzenbach</dc:creator>
		<pubDate>Wed, 16 Sep 2009 16:08:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.tippingpointlabs.com/?p=5889#comment-723</guid>
		<description>Jonathan,

Thanks for the comment. If I could add one more thing it would be that going for the big fish channels and big traffic numbers also inevitably waters down whatever message you&#039;re offering. The message then loses its impact as it&#039;s too broad.

Seeking out exactly the right audiences and channels allows producers to create targeted messages that can trickle down the web consumer food chain... if it&#039;s a quality message.

Thanks again for stopping in!

Brad</description>
		<content:encoded><![CDATA[<p>Jonathan,</p>
<p>Thanks for the comment. If I could add one more thing it would be that going for the big fish channels and big traffic numbers also inevitably waters down whatever message you&#8217;re offering. The message then loses its impact as it&#8217;s too broad.</p>
<p>Seeking out exactly the right audiences and channels allows producers to create targeted messages that can trickle down the web consumer food chain&#8230; if it&#8217;s a quality message.</p>
<p>Thanks again for stopping in!</p>
<p>Brad</p>
]]></content:encoded>
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		<title>By: Kim Aliczi</title>
		<link>http://blog.tippingpointlabs.com/2009/09/3-steps-to-feeding-the-beast/comment-page-1/#comment-722</link>
		<dc:creator>Kim Aliczi</dc:creator>
		<pubDate>Wed, 16 Sep 2009 15:45:46 +0000</pubDate>
		<guid isPermaLink="false">http://blog.tippingpointlabs.com/?p=5889#comment-722</guid>
		<description>&lt;b&gt;You’ve got to, you know, like, do something&lt;/b&gt;

Um..like, yea!  Sadly, people are constantly searching for something-for-nothing, and that carries over into their business practices.  Thanks for telling it like it is.</description>
		<content:encoded><![CDATA[<p><b>You’ve got to, you know, like, do something</b></p>
<p>Um..like, yea!  Sadly, people are constantly searching for something-for-nothing, and that carries over into their business practices.  Thanks for telling it like it is.</p>
]]></content:encoded>
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		<title>By: Andrew Davis</title>
		<link>http://blog.tippingpointlabs.com/2009/09/3-steps-to-feeding-the-beast/comment-page-1/#comment-721</link>
		<dc:creator>Andrew Davis</dc:creator>
		<pubDate>Wed, 16 Sep 2009 15:29:41 +0000</pubDate>
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		<description>Jonathan,
Wow, we&#039;re so honored to see you commenting here. Thanks so much!

You&#039;re so right about know where to participate. We&#039;re very focused on making sure that you&#039;re reaching the right audience. One of the big problems is people focusing entirely on traffic numbers for their metrics. I think if people start talking about reaching a quality audience they&#039;d make a much bigger impact, even if it&#039;s a smaller group.

Thanks for commenting! Love your blog by the way! Everyone should have a 10 Reasons Not To Hire us section!

Sheer Genius!</description>
		<content:encoded><![CDATA[<p>Jonathan,<br />
Wow, we&#8217;re so honored to see you commenting here. Thanks so much!</p>
<p>You&#8217;re so right about know where to participate. We&#8217;re very focused on making sure that you&#8217;re reaching the right audience. One of the big problems is people focusing entirely on traffic numbers for their metrics. I think if people start talking about reaching a quality audience they&#8217;d make a much bigger impact, even if it&#8217;s a smaller group.</p>
<p>Thanks for commenting! Love your blog by the way! Everyone should have a 10 Reasons Not To Hire us section!</p>
<p>Sheer Genius!</p>
]]></content:encoded>
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		<title>By: Jonathan Kranz</title>
		<link>http://blog.tippingpointlabs.com/2009/09/3-steps-to-feeding-the-beast/comment-page-1/#comment-719</link>
		<dc:creator>Jonathan Kranz</dc:creator>
		<pubDate>Wed, 16 Sep 2009 15:09:08 +0000</pubDate>
		<guid isPermaLink="false">http://blog.tippingpointlabs.com/?p=5889#comment-719</guid>
		<description>Good thinking -- and I&#039;d like to push this a step further. To feed the beast, you have to be on the right feeding crowds. And folks, we can&#039;t always assume the Web is it. Too much of the social media chatter involves marketers talking to other marketers: Hooray for our side!

But you know what? There are lots of check-writing, vendor-hiring potential clients who are left out of the conversation. What are pros like us doing to reach THEM?</description>
		<content:encoded><![CDATA[<p>Good thinking &#8212; and I&#8217;d like to push this a step further. To feed the beast, you have to be on the right feeding crowds. And folks, we can&#8217;t always assume the Web is it. Too much of the social media chatter involves marketers talking to other marketers: Hooray for our side!</p>
<p>But you know what? There are lots of check-writing, vendor-hiring potential clients who are left out of the conversation. What are pros like us doing to reach THEM?</p>
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