According to their website, Get Satisfaction “provides customer communities for products and organizations.” However, I think they’re selling themselves short. If you are a customer looking for product or service support in the future, Get Satisfaction might be your first stop! With a single sign-on, you have access to support from various brands, like Zappos and Nike. Will Get Satisfaction change the way corporations offer support and build communities? It just might.

What’s great about Get Satisfaction’s approach to providing support to customers around the world is that it’s a customer-centric model. And in the online world — where anything that is good for the consumer is good for the participating brands — I think Get Satisfaction is ready for some big attention.

The old customer service models

There are a lot of problems with the now-archaic but widely adopted online customer service models. FAQs, forums, and complicated “self-help” modules fall far short of actually solving customer issues. In addition, they aren’t flexible enough to handle positive customer interactions. Get Satisfaction goes a long way towards making these old models obsolete.

Get Satisfaction’s latest changes ready for Gestation

Our latest New Media Life Cycle Analysis takes a look at Get Satisfaction’s evolution. If you’re a marketer, a venture capitalist, or a content creator of any sort working on, with, or for a brand you must get familiar with this new support paradigm. This New Media Life Cycle analysis will help prepare you or your client for what’s to come in the online support community.

The Full Report

We distribute our New Media Life Cycle documents on Scribd.com. However, if you’d like to download the PDF version of this issue without joining Scribd.com have at it.

Get Satisfaction: New Media Life Cycle Analysis