Comments on: Avoid Social Media One-Night Stands http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/ Each podcast takes a unique and interesting journey into the world wide web. Exploring various aspects of what makes people successful on the internet. Content is the key to success. Wed, 10 Mar 2010 21:38:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Be a Social Media Guru http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/comment-page-1/#comment-887 Be a Social Media Guru Fri, 13 Nov 2009 19:26:10 +0000 http://blog.tippingpointlabs.com/?p=6005#comment-887 [...] seeking to promote their services or showcase their talents. But just because anybody can use social media tools doesn’t necessarily mean they know how to do it effectively. It is easy and exciting when [...] [...] seeking to promote their services or showcase their talents. But just because anybody can use social media tools doesn’t necessarily mean they know how to do it effectively. It is easy and exciting when [...]

]]> By: Is Social Media a Fad? : Social Media and The Big W http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/comment-page-1/#comment-883 Is Social Media a Fad? : Social Media and The Big W Thu, 12 Nov 2009 15:26:46 +0000 http://blog.tippingpointlabs.com/?p=6005#comment-883 [...] For a great example of what not to do – check out T.G.I. Fridays Facebook blunder here: Social Media One Night Stand In short, if you run a promotion – be smart about the execution. You don’t want to [...] [...] For a great example of what not to do – check out T.G.I. Fridays Facebook blunder here: Social Media One Night Stand In short, if you run a promotion – be smart about the execution. You don’t want to [...]

]]> By: Brad Schwarzenbach http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/comment-page-1/#comment-875 Brad Schwarzenbach Mon, 09 Nov 2009 16:13:17 +0000 http://blog.tippingpointlabs.com/?p=6005#comment-875 David, Your comments are most appreciated. I am curious to explore deeper the concept of "meaningful number of fans." In particular, the meaningful part. TGIF got lots of fans with the campaign, but few meaningful ones. It seems that what was lost in the whole campaign is "what's the purpose of a Facebook fan page?" to begin with? That's where these types of promos need to start. If you can start with understanding what the value of Facebook interaction is, then you can better produce content to drive that interaction. As for the buttons, I'm going to look into it. Thanks so much for your valuable insight! Brad David,

Your comments are most appreciated.

I am curious to explore deeper the concept of “meaningful number of fans.” In particular, the meaningful part.

TGIF got lots of fans with the campaign, but few meaningful ones. It seems that what was lost in the whole campaign is “what’s the purpose of a Facebook fan page?” to begin with?

That’s where these types of promos need to start. If you can start with understanding what the value of Facebook interaction is, then you can better produce content to drive that interaction.

As for the buttons, I’m going to look into it.

Thanks so much for your valuable insight!

Brad

]]> By: David Fabbri http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/comment-page-1/#comment-874 David Fabbri Fri, 06 Nov 2009 22:09:38 +0000 http://blog.tippingpointlabs.com/?p=6005#comment-874 BTW, a few social media sharing icons would be a great addition to the blog. I'm going to cut and paste the URL into an e-mail now, but you're making me work harder than I want to :) BTW, a few social media sharing icons would be a great addition to the blog. I’m going to cut and paste the URL into an e-mail now, but you’re making me work harder than I want to :)

]]> By: David Fabbri http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/comment-page-1/#comment-873 David Fabbri Fri, 06 Nov 2009 22:06:38 +0000 http://blog.tippingpointlabs.com/?p=6005#comment-873 I like the post. We are working through some of these issues with one of our clients now. We ran a giveaway that was promoted primarily through interaction with a new Facebook, YouTube and Twitter presence. Great response and many who seem very much like genuine brand fans. Now we need to figure out how to keep the interest level up. One point that is perhaps overlooked in the post is that the promotional elements of these campaigns can provide some traction with awareness - that the company even has a Facebook page. I agree that without any other sort of engagement, "fans" won't be fans for long, but if ALL you do is try to "engage a few hamburger snobs in discussion," you may have a long wait before you have any meaningful number of fans. I like the post. We are working through some of these issues with one of our clients now. We ran a giveaway that was promoted primarily through interaction with a new Facebook, YouTube and Twitter presence. Great response and many who seem very much like genuine brand fans. Now we need to figure out how to keep the interest level up.

One point that is perhaps overlooked in the post is that the promotional elements of these campaigns can provide some traction with awareness – that the company even has a Facebook page.

I agree that without any other sort of engagement, “fans” won’t be fans for long, but if ALL you do is try to “engage a few hamburger snobs in discussion,” you may have a long wait before you have any meaningful number of fans.

]]> By: Brad Schwarzenbach http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/comment-page-1/#comment-858 Brad Schwarzenbach Tue, 03 Nov 2009 13:57:57 +0000 http://blog.tippingpointlabs.com/?p=6005#comment-858 Haha! You're absolutely right. With every mistake, a teachable moment. One thing I will give to TGI Friday's, they're probably meeting whatever goals they've had for the promotion. It's just unfortunate that they undervalue their participation by making it so one-sided. It's a poor use of resources. Thanks as always for your insight! We always look forward to your comments. Brad Haha! You’re absolutely right. With every mistake, a teachable moment.

One thing I will give to TGI Friday’s, they’re probably meeting whatever goals they’ve had for the promotion. It’s just unfortunate that they undervalue their participation by making it so one-sided. It’s a poor use of resources.

Thanks as always for your insight! We always look forward to your comments.

Brad

]]> By: Brad Schwarzenbach http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/comment-page-1/#comment-857 Brad Schwarzenbach Tue, 03 Nov 2009 13:55:38 +0000 http://blog.tippingpointlabs.com/?p=6005#comment-857 Anthony, Your comment could not be more spot on. Brands are too slow to realize that the web is a two-way medium. They're too comfortable with television. In a way, it's a return to the pre-TV days when actual back-and-forth communication drove buying decisions. They'll get there, but it's just going to take time. Thanks for sharing! Brad Anthony,

Your comment could not be more spot on. Brands are too slow to realize that the web is a two-way medium. They’re too comfortable with television.

In a way, it’s a return to the pre-TV days when actual back-and-forth communication drove buying decisions.

They’ll get there, but it’s just going to take time.

Thanks for sharing!

Brad

]]> By: Amelia Vargo http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/comment-page-1/#comment-855 Amelia Vargo Tue, 03 Nov 2009 09:54:48 +0000 http://blog.tippingpointlabs.com/?p=6005#comment-855 This is all about offering something of real, lasting value. The hamburger was the 'hook' but with no follow up of course there's no incentive to return. These companies need to learn a lot more about social media - but at least we can all learn from the mistakes they make along the way! This is all about offering something of real, lasting value. The hamburger was the ‘hook’ but with no follow up of course there’s no incentive to return. These companies need to learn a lot more about social media – but at least we can all learn from the mistakes they make along the way!

]]> By: Anthony Madrigal http://blog.tippingpointlabs.com/2009/10/avoid-social-media-one-night-stands/comment-page-1/#comment-845 Anthony Madrigal Mon, 02 Nov 2009 18:11:17 +0000 http://blog.tippingpointlabs.com/?p=6005#comment-845 Great insight TPL!! TGI Friday's is just one of thousands of companies that are missing the boat when it comes to social media. The goal of any social media presence should always be the same: Engage, Gain insight, Adjust accordingly, Repeat. TGI Friday is another case of a Brand trying to use a modern means of (two-way) dialogue to accomplish the old goal of (one-way) TV Viewership, where 'quantity is king.' This undoubtedly was a top-down campaign where someone in the "SkyBox" decided "we need to be on Social Media!!" instead of asking "How can we leverage a medium like FaceBook to gain valuable insight around our product offering and customer interaction, in order to better serve our current and potential clients?" When will they learn? Great insight TPL!! TGI Friday’s is just one of thousands of companies that are missing the boat when it comes to social media. The goal of any social media presence should always be the same: Engage, Gain insight, Adjust accordingly, Repeat. TGI Friday is another case of a Brand trying to use a modern means of (two-way) dialogue to accomplish the old goal of (one-way) TV Viewership, where ‘quantity is king.’ This undoubtedly was a top-down campaign where someone in the “SkyBox” decided “we need to be on Social Media!!” instead of asking “How can we leverage a medium like FaceBook to gain valuable insight around our product offering and customer interaction, in order to better serve our current and potential clients?” When will they learn?

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