Comments on: Do You Really Need a Gimmick? http://blog.tippingpointlabs.com/2009/10/do-you-really-need-a-gimmick/ Each podcast takes a unique and interesting journey into the world wide web. Exploring various aspects of what makes people successful on the internet. Content is the key to success. Sat, 13 Mar 2010 13:32:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Josh Cole http://blog.tippingpointlabs.com/2009/10/do-you-really-need-a-gimmick/comment-page-1/#comment-814 Josh Cole Thu, 15 Oct 2009 16:53:10 +0000 http://blog.tippingpointlabs.com/?p=6633#comment-814 Jonathan, Thanks so much. I really like the way you put the distinction. That difference between traditional creative and content really entails a fundamental re-orientation of priorities, strategy and implementation. I think microsites in general are a great place to put the difference under the microscope. Jonathan,
Thanks so much.

I really like the way you put the distinction. That difference between traditional creative and content really entails a fundamental re-orientation of priorities, strategy and implementation.

I think microsites in general are a great place to put the difference under the microscope.

]]> By: Jonathan Kranz http://blog.tippingpointlabs.com/2009/10/do-you-really-need-a-gimmick/comment-page-1/#comment-812 Jonathan Kranz Thu, 15 Oct 2009 12:58:23 +0000 http://blog.tippingpointlabs.com/?p=6633#comment-812 Insightful. No doubt the minds behind the food fight microsite were being "creative" on the terms defined by traditional advertising: do something novel to attract attention. But content works differently -- it shouldn't have to beg for attention because it's not interrupting anything else. It stands (or falls) on its own merits, the ability to provide info/entertainment of value to its audience. Insightful. No doubt the minds behind the food fight microsite were being “creative” on the terms defined by traditional advertising: do something novel to attract attention.

But content works differently — it shouldn’t have to beg for attention because it’s not interrupting anything else. It stands (or falls) on its own merits, the ability to provide info/entertainment of value to its audience.

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