Amiando Event Management Tools

Conferences, seminars, mixers, even fund-raising event management

On September 10, 2009, all around the world, thousands of people gathered at restaurants and bars to support a local charity. All of these events were coordinated locally and attended internationally. Of course, a bunch of smart developers could have gotten together to build a complicated ticketing and event management system to handle tickets and donations. Instead, organizers turned to Amiando. (Here’s the Twestival event I attended.)

Amiando brilliantly handles all the complicated aspects of organizing an event, and all for a nominal transaction fee. (They do have additional revenue streams as well, designed to target more involved event organizers.)

Amiando enters adoption

Amiando has huge potential, and although it was launched in late 2006, it’s still in the very early phases of its evolution. As social media opportunities expand and everyone’s online contacts blossom, the possibilities for offline (or even webinar) events explode. In addition, the fact that using a single sign-on a person can register and pay for any of more than 70,000 events (as of this month) makes a tool like Amiando extremely appealing. This kind of user-centric approach can be very powerful — as we’ve seen with GetSatisfaction and Ning.

Offline events today, online events tomorrow

Creating a payment gateway, event registration, and communication tool for the hosting and organization of an offline event is really easy using Amiando.  The user-experience is consistent from event to event, which from a user standpoint helps make event registration easy. In addition, event organizers can add their own content, including photo streams and videos from sites like Flickr or YouTube.

Today, the entire process seems focused on the creation and management of offline events. However, I have seen people use the channel to create and manage (awkwardly) the creation of a webinar, using exactly the same functionality. There is huge potential in this market, and we believe that Amiando will soon find themselves in this space as well.

If you create any events for your organization, Amiando is a perfect fit.

If you run an event, make it easy by giving Amiando a try

Diversified Distribution Portfolio for Social Media

Remember, Amiando is in the Adoption phase of its life cycle, so explore but don’t spend too much time here. Don’t spend more than 15% of your time or energy on everything in the adoption phase, but if you’re planning an event this is the right way to do it. We encourage you to give it a try if you have a chance.

About The New Media Life Cycle Analysis

The New Media Life Cycle Analysis is the brainchild of the Tippingpoint Labs strategy team. Each week, our team takes a look at a new media channel and presents its findings here, to help chief marketing officers, directors of marketing, and social media experts add some context to their social media and content marketing strategies. If there is a new platform or channel you’d like to see us evaluate, please let us know. We’re more than eager to take a look!