Comments on: The 40-Hour Content Marketing Challenge http://blog.tippingpointlabs.com/2009/11/the-40-hour-content-marketing-challenge/ Each podcast takes a unique and interesting journey into the world wide web. Exploring various aspects of what makes people successful on the internet. Content is the key to success. Wed, 10 Mar 2010 21:38:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brad Schwarzenbach http://blog.tippingpointlabs.com/2009/11/the-40-hour-content-marketing-challenge/comment-page-1/#comment-1008 Brad Schwarzenbach Mon, 30 Nov 2009 18:42:59 +0000 http://blog.tippingpointlabs.com/?p=7282#comment-1008 Amelia and Dan, Thanks for your comments! The important thing for any brand looking to participate online is that they realize that it's not a quantity game. That's why the internet is "new" media, not "mass" media. It's no longer a numbers game. Thanks again! Hope to see you all here again really soon. Brad Amelia and Dan,

Thanks for your comments!

The important thing for any brand looking to participate online is that they realize that it’s not a quantity game. That’s why the internet is “new” media, not “mass” media.

It’s no longer a numbers game.

Thanks again! Hope to see you all here again really soon.

Brad

]]> By: Dan McCarthy http://blog.tippingpointlabs.com/2009/11/the-40-hour-content-marketing-challenge/comment-page-1/#comment-999 Dan McCarthy Thu, 26 Nov 2009 00:36:15 +0000 http://blog.tippingpointlabs.com/?p=7282#comment-999 "You can’t just jump into the pool and assume you’ll make friends. Valuable relationships — the holy grail of content marketing — is the result of long-term, honest engagement." Agreed. However this raises another key point, I think, in the ongoing plight of fostering relationships based on honest engagement that will in turn strengthen a brand: how does one turn those relationships based solely on a relatively new model for revenue-generating streams? When viewed in the proper light, I think this idea of valuable "one-on-one" relationships between client and brand sort of brings the "global village" concept full circle back to how the essential basics of business is conducted, and really how it got its start. I'm thinking of something like a fish vendor at an outdoor market. There are plenty of vendors and plenty of the similar products of varying degrees of quality, but what brings a person back time and time again are the relationships that are fostered, which will give a business (or cart) leeway to keep the revenue from that one buyer consistent, and even use him as a platform to trumpet why others should spend their money there versus other options. In the modern, technologically saturated world, it's no different, really. So when implementing a plan, any plan, to better understand your audience (once the buggers are found of course) and figure out the content they not only respond to - but give them a way to interact directly with you - then you have a some serious firepower to build lasting relationships and turn those relationships into revenue streams. And you don't even need to smell like fish at the end of the day. “You can’t just jump into the pool and assume you’ll make friends. Valuable relationships — the holy grail of content marketing — is the result of long-term, honest engagement.”

Agreed.

However this raises another key point, I think, in the ongoing plight of fostering relationships based on honest engagement that will in turn strengthen a brand: how does one turn those relationships based solely on a relatively new model for revenue-generating streams?

When viewed in the proper light, I think this idea of valuable “one-on-one” relationships between client and brand sort of brings the “global village” concept full circle back to how the essential basics of business is conducted, and really how it got its start. I’m thinking of something like a fish vendor at an outdoor market. There are plenty of vendors and plenty of the similar products of varying degrees of quality, but what brings a person back time and time again are the relationships that are fostered, which will give a business (or cart) leeway to keep the revenue from that one buyer consistent, and even use him as a platform to trumpet why others should spend their money there versus other options.

In the modern, technologically saturated world, it’s no different, really. So when implementing a plan, any plan, to better understand your audience (once the buggers are found of course) and figure out the content they not only respond to – but give them a way to interact directly with you – then you have a some serious firepower to build lasting relationships and turn those relationships into revenue streams.

And you don’t even need to smell like fish at the end of the day.

]]> By: Amelia Vargo http://blog.tippingpointlabs.com/2009/11/the-40-hour-content-marketing-challenge/comment-page-1/#comment-997 Amelia Vargo Wed, 25 Nov 2009 09:03:24 +0000 http://blog.tippingpointlabs.com/?p=7282#comment-997 When you put it like that it makes perfect common sense. I think I will experiment doing something like this myself, it sounds like an excellent plan. Thanks :) When you put it like that it makes perfect common sense. I think I will experiment doing something like this myself, it sounds like an excellent plan. Thanks :)

]]> By: Andrew Davis http://blog.tippingpointlabs.com/2009/11/the-40-hour-content-marketing-challenge/comment-page-1/#comment-961 Andrew Davis Mon, 16 Nov 2009 11:23:36 +0000 http://blog.tippingpointlabs.com/?p=7282#comment-961 One more thing... what if the out put of this exercise is a one post a week strategy to fill a content whole. I think we've learned a lot but to what end? One more thing… what if the out put of this exercise is a one post a week strategy to fill a content whole. I think we’ve learned a lot but to what end?

]]> By: Andrew Davis http://blog.tippingpointlabs.com/2009/11/the-40-hour-content-marketing-challenge/comment-page-1/#comment-960 Andrew Davis Mon, 16 Nov 2009 11:22:44 +0000 http://blog.tippingpointlabs.com/?p=7282#comment-960 Brad, Looks good - a couple of things. 1) I fixed a missing word - "jump into the pool." 2) Please notice how I formatted the images and added the photo credit. The image links to flickr so no need for the link in the caption. Please make sure all images are formatted... (Anita add this to your check list.) 3) I like the post, and think you may want to embed the Influence Pyramid video and set it up in the beginning. What do you think? - Drew Brad,
Looks good – a couple of things.
1) I fixed a missing word – “jump into the pool.”
2) Please notice how I formatted the images and added the photo credit. The image links to flickr so no need for the link in the caption. Please make sure all images are formatted… (Anita add this to your check list.)
3) I like the post, and think you may want to embed the Influence Pyramid video and set it up in the beginning. What do you think?

- Drew

]]> By: Brad Schwarzenbach http://blog.tippingpointlabs.com/2009/11/the-40-hour-content-marketing-challenge/comment-page-1/#comment-959 Brad Schwarzenbach Mon, 16 Nov 2009 11:09:07 +0000 http://blog.tippingpointlabs.com/?p=7282#comment-959 Drew & Scott, your feedback appreciated. Drew & Scott, your feedback appreciated.

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