Tippingpoint Labs is a New Type of Digital Agency

Tippingpoint Labs (TPL) is a digital agency focused on strengthening and extending the online presence of brands. Online success is enabled by a strategy that fosters relevant digital relationships through the production and distribution of valuable content. That’s not new. But our approach is.

With search evolving and new channels constantly emerging, brands must broaden their footprint in order to stay relevant. A well-defined digital strategy informs decisions regarding what to say and where to play.

We believe content conquers every business challenge.

Your audience consumes content everywhere– video on YouTube or Vimeo, presentations on SlideShare, imagery on Flickr. They’re forced to wade through a high-volume of low-quality content. With new content creation and distribution platforms released daily, it’s important to develop a content creation and dissemination strategy that makes sense for you and your audience.

Valuable content builds trust. Relationships are built on trust. Relationships influence buying decisions. Buying decisions drive revenue. You can’t build relationships without frequently delivering high-quality, relevant content.

We believe influencing one inspires millions.

The success of digital initiatives cannot be measured through site visits, time on site, or other metrics that veil the larger picture. Mass marketing by definition does not appreciate the voice of the minority. But we do.

We seek out the little guy. We dig to find the passionate, the loyal, the resolute; then we engage in their worlds, on their terms, with their language. We believe in perpetual production: creating high-quality, relevant content to this well-defined audience.

They respond.

Share.

And build brands.

We believe open source technology trumps all.

You’ve got to move fast in today’s digital world. Gone are the days of nine month platform deployment schedules. That’s why Tippingpoint Labs’ suite of open source solutions (from WordPress to Magento) are simple to deploy, adapt as fast (or faster than your market) and can scale to meet your long-term needs.

Rapid deployment and constant evolution are pillars of our platform deployment strategy. We iterate and deploy features, functionality, and tools, so that your platform does not stay static. As best practices change and digital tools progress, the platform is enhanced.

We use proven strategies, dependable technologies, and a scientific approach to online content marketing, designed to deliver measurable results.

The Team

Jim Cosco, Chief Content Officer, Co-Founder

Jim Cosco founded Tippingpoint Labs in 2002 in an effort to pursue the creation and distribution of high-quality content for the purposes of marketing and advertising. Jim’s experience as an executive producer, producer, director, and writer for television programming ranging from local public affairs and national news to reality television, enables him to create compelling stories designed to trigger powerful, emotional responses from his audience. No matter the medium, Jim’s passion for story-telling remains the common thread in all of his projects and is always the founding principle in driving his team to deliver high-quality, relevant content at every turn.

Andrew Davis, Chief Strategy Officer, Co-Founder

Andrew Davis founded Tippingpoint Labs with James Cosco in 2002, bringing his technical background in developing interactive technologies together with James Cosco’s ability to create valuable, high-quality, relevant content. Over the last decade, Andrew has experimented actively with new online content development and distribution channels, and he brings his years of experience to the strategy team. Andrew’s focus on measuring the quality of content generated and analyzing the life cycle of new content platforms helps shape Tippingpoint Labs’ strategies and those of its clients. Learn more about Andrew Davis.

Brett Virmalo, Creative Director

Brett Virmalo joined Tippingpoint Labs in 2003, bringing his keen interactive design expertise and experience to the company as an Art Director. Brett’s talent is not limited to the design and development of highly interactive and exciting online experiences; in fact, his creative energy,  passion for design, marketing insight, and intuitive understanding of new media have made an impact on every one of Tippingpoint Labs’ clients.

Scott Loring, Managing Director

Scott Loring joined the Tippingpoint Labs’ team in early 2009 to drive corporate strategy, top line revenue generation, and bottom line profitability.  His role in the organization includes corporate and business development, as well as financial and operational responsibilities. Scott brings a great deal of digital media leadership to the team – having spent the last decade in strategic roles at Allaire (sw tools), Finetune (online music), ChoiceStream (personalization), and EveryScape (local advertising).  This coupled with on-going valuation/due diligence experience throughout Scott’s career provides him with a very unique and grounded business perspective on both the entrepreneurial and investment sides of the digital media business. Learn more about Scott.

Rebecca Garnick Ast, Brand Director

Rebecca Garnick Ast brought her passion for strategic brand development to Tippingpoint in early 2010. A skilled marketing executive, Rebecca has successfully built both entrepreneurial and established brands. Through business-driven marketing programs and partnerships with worldwide leaders including Rolex, Ogilvy, P&G and Wal-Mart, she has championed increased revenue and decreased customer acquisition costs. She earned an MBA from Babson College where she focused on entrepreneurship, opportunity identification, marketing and consumer behavior. Learn more about Rebecca.

Eric Sagalyn, Director of Technology

Eric Sagalyn joined the Tippingpoint team in the summer of 2009, bringing a unique blend of user experience, visual design and development skills. Over the past decade Eric’s career has spanned startups, non-profits and publicly traded companies including Public Radio Exchange (PRX), uLocate/where.com, WGBH/NCAM and the Boston Beer Company, brewer of Sam Adams. His extensive experience in new technology has led him to unique opportunities, including launching the first location-based iPhone app, Where, co-founding Drync, a mobile wine journal, and live-blogging the birth of his son (with his wife’s blessing, of course).

Travis Andersen, Production Manager, Videographer, Editor

Travis Andersen joined Tippingpoint Labs in 2006, bringing his expertise in Production Management, Editing and Video Production. Travis experience includes: MTV Networks working on shows like House of Style, Spring Break, Beach House, Idiot Savants and The Tom Green Show; WGBH Boston Production Manager for shows like Simply Ming and Victory Garden; shooting and editing for Entertainment Tonight, Fox Sports and NOVA. Travis is an active Board Member on the Boston Avid Users Group.

Anita Roy Dobbs, Content Supervisor

Anita Roy Dobbs tagged up with the Tippingpoint Team in 2007, and ever since, she has flexed an array of skills from previous positions in publishing, television production, indie filmmaking, and online community bushwhacking. From a training in fine art and theater, she brings a love of line and story. Her childhood dreams of being an inventor one week and an animator the next are played out daily in the office as she juggles a geek streak, an artistic license, and a puzzle-lover’s big production board of magnets and deadlines.

Brad Schwarzenbach, Senior Writer

Brad Schwarzenbach joined Tippingpoint Labs in 2009 after stints at TomTom Inc. and Bayard Inc. overseeing local web content production. He brings with him a lifetime love of language, writing, communication, and the Oxford comma. At Tippingpoint he creates content for clients and explores emerging platforms and channels for future strategic development. He enjoys golf, coffee, and writing about himself in the third person.
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Contact Us

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